Privacy policy

When you claim a spot we collect what you type into the form: your name, mobile number, fitness goal, and (optionally) your email. After that, we keep the text messages you exchange with us and the details of any visit you book.

Like most websites, we also receive basic technical information (such as your IP address and browser type), which we use for ad measurement and to prevent abuse.

To text you about booking and attending your visit, answer your questions about the gym and the program, send appointment reminders and follow-ups, put your booking on our club calendar, and measure how well our ads work. We do not sell your personal information.

We only text you because you checked the consent box on the form (express consent under Canada's anti-spam legislation). Message and data rates may apply. We don't send texts between 9 pm and 9 am Eastern.

Reply STOP at any time to stop all texts. Reply HUMAN at any time to have a member of our team text you personally.

Parts of the text conversation are handled by an automated (AI) assistant that helps you pick and book a visit time. Our team can read the conversation and take over at any point. The assistant doesn't give medical advice — and please don't text us sensitive health information; that's a better conversation to have with a coach in person.

This site uses the Meta (Facebook/Instagram) Pixel, and we send Meta a matching server-side event when you submit the form. Where your phone number or email is included in those events, it is hashed (scrambled with SHA-256) before it is sent. This is used to measure and improve our ads.

Trusted service providers run parts of this system on our behalf:

• Vercel — hosts this website
• Neon — stores our booking database
• Twilio — delivers the text messages
• Anthropic — processes conversation text so the automated assistant can reply
• Google — your visit (name, phone, goal) is placed on our club's Google Calendar
• Meta — receives the hashed ad-measurement events described above

Each provider processes your information to provide their service to us.

We keep your information while we're helping you book and attend your visit and for our ongoing client records. You can ask us to delete your information at any time using the contact details below; we may keep a minimal record where needed to honor your opt-out or meet legal obligations.

You can ask to see, correct, or delete the information we hold about you. Text STOP to end texts, or contact us any time:

Anytime Fitness London
220 Adelaide St S, London, ON N5Z 3L1
519 204 9247
londonon@anytimefitness.ca